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Response Insurance

Direct Response Corporation, the holding company to the Response Insurance Group of companies, is incorporated. The Company’s driving forces are James M. Stone, a former Massachusetts Insurance Commissioner and founder of Plymouth Rock Assurance, and British insurance pioneer Peter J. Wood. The Company begins using an animated red telephone on wheels icon to represent the friendly accessibility of a direct to the consumer auto insurance company.

The Response Insurance Group includes several car insurance companies it has acquired whose histories can be traced back more than 30 years. Their tradition of excellence carries on under the Response name.

Response begins a series of rate cuts for its customers. In a related initiative, the Company began introducing new rate levels that include a fairly narrow range of drivers, thus helping to ensure that drivers with the most similar driving records and other risk factors are grouped together for a particular rate. The program, which they call Advantage, evokes the advantage good drivers deserve when selecting car insurance.

Mr. Katz came to Response from Trans Union Corporation where he was Vice President and founder of the Insurance Division. Mr. Katz was instrumental in introducing to the property and casualty industry the use of demographic information for underwriting and marketing purposes. Prior to joining Trans Union, Mr. Katz was a Senior National Account Executive at Equifax Inc., another leading information provider, where he specialized in serving the insurance industry.

Response Insurance's approach to affinity relationships is the same as it is to drivers. Just as they seek out better, more responsible drivers, they do business with corporate partners that are among the best in their industry and have a solid reputation with their customers. In so doing, they help ensure a mutually beneficial and successful relationship for their customers, their partners and themselves.

They can create customized campaigns to reach your target audience
either by cooperative programs, joint marketing efforts or direct mail to your existing customer, member or employee base. Also, as an additional benefit, they have designed their program with special features that will help you build loyalty by adding value.

Their friendly, knowledgeable Insurance Advisors are available by phone and e mail to provide fast, free car insurance quotes or to answer questions. Their customers are already accustomed to the high level of service they provide. In selecting Response Insurance as an affinity partner, you can rest assured they will carry on your tradition of excellent service.

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