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Home > Home Insurance News > The Hartford Selects Campbell Mithun as New Creative Advertising Agency
The Hartford Selects Campbell Mithun as New Creative Advertising Agency
Selection follows competitive review
HARTFORD, Conn., January 05, 2005 - The Hartford Financial Services Group, Inc. (NYSE: HIG) has appointed Campbell Mithun, based in Minneapolis, Minnesota, as its creative advertising agency of record, the company announced today. The appointment, which is effective immediately, will yield its first campaign for Hartford Mutual Funds debuting in March during the upcoming NCAA basketball championships.
“For 194 years, The Hartford’s brand has symbolized trustworthiness and a steadfast determination to help our customers secure their financial future,” said Ann Glover, chief marketing officer of The Hartford. “Our new partnership with Jack Rooney and the Campbell Mithun team will ensure that our message and our venerable stag logo will continue to resonate with current and new generations of customers.”
Speaking for Campbell Mithun, agency president Jack Rooney said, “The Hartford is an icon of American business, from insuring Abraham Lincoln and Babe Ruth in prior centuries to protecting the property and wealth of its millions of customers today. We are thrilled to be working with Ann Glover and her team to burnish that icon status with breakthrough creative work.”
The Hartford’s selection of Campbell Mithun followed a competitive review among several agencies, including longtime incumbent Arnold Worldwide. MPG/Arnold will continue its responsibility for media buying for The Hartford.
“We appreciate Arnold Worldwide’s track record of provocative and effective advertising for The Hartford. Arnold’s stewardship of our brand leaves us a strong platform from which to build,” Glover added.
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