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State Farm® Teams up with CBS Sports and the NCAA®

Bloomington, Ill., March 10, 2005 -- State Farm Insurance Companies® will capitalize on the NCAA's national appeal, as an official NCAA Corporate Partner, to market its insurance products with a three-year partnership with CBS Sports and the NCAA.

The alliance includes numerous advertising and marketing opportunities, including television, radio and print inventory as well as joint marketing efforts.

State Farm will launch its campaign the weekend of March 11 during the numerous conference basketball tournaments, and its advertising and in-show billboards will be prominently displayed during CBS Sports' broadcasts of the NCAA Division I Men's Basketball Championship, beginning with the selection show Sunday, March 13. The partnership also includes marketing rights to the NCAA's 88 national championships involving 23 men's and women's sports.

"The NCAA embodies all the values and characteristics we embrace as a corporation, such as character, dedication and honesty" said Mark Gibson, Assistant Vice President of Advertising for State Farm. "State Farm has a long history of supporting education and collegiate athletics through our regional sports sponsorships at 91 colleges and universities. We are proud to be teaming up with CBS Sports and the NCAA." State Farm, in conjunction with the Women's Basketball Coaches Association, also sponsors the Wade Trophy, which recognizes the women's Division I basketball player of the year.

State Farm's advertising efforts will include the continuation of the successful campaign, "True Stories." The "True Stories" ads depict real life events with State Farm agents providing service that embodies the State Farm motto "Like a Good Neighbor, State Farm is There®".

"We are pleased to have State Farm join our Corporate Partner family," said Chris Simko, Sr. Vice President, CBS Sports Sales & Marketing. "Their long-standing commitment to collegiate athletics has been exemplary. State Farm understands the tremendous benefits derived from integrated marketing around collegiate platforms."

"State Farm Insurance Companies have demonstrated their support of intercollegiate athletics and academics throughout the years, and we're proud to have them join our NCAA Corporate Partner team," said Greg Shaheen, vice-president of NCAA Division I Men's Basketball and Championship Strategies. "This agreement provides State Farm with an additional stage to communicate positive values during our championships with its widespread advertising and marketing resources. They have supported our member institutions and student-athletes with their sport sponsorships over the years, and the NCAA is pleased to support them with this new initiative," said Shaheen.

About State Farm

State Farm insures more cars than any other insurer in North America and is the leading U.S. home insurer. State Farm's 17,000 agents and 71,000 employees serve nearly 73 million auto, fire, life and health policies in the United States and Canada. State Farm also offers financial services products through State Farm Bank®. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 18 on the Fortune 500 list of largest companies.

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 360,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 49,000 student-athletes compete in NCAA championships in Division I, II and III sports.

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